Tourism marketing management

Virtually all tourism organisations recognize the importance of marketing, whether they be in the public, private or voluntary sectors. It is therefore vital that managers have a good understanding of the principles and practice of tourism marketing.

This unit gives you an awareness* of the complexity of marketing tourism products and the range of marketing techniques available, enabling you to recognise the influence of tourism marketing in the competitive and changing business environment. You will develop skills which enable an analysis of marketing objectives, and you will be able to identify market trends and recognise strategies to achieve competitive advantage.

Tourism policy and planning

This unit explorers policy-making and strategic planning in tourism. It examines approaches to tourism planning and considers their practical application in tourist destination. The unit looks at policy and planning both in the public and private sectors and considers often conflicting environmental, community and commercial interests.

Using case studies* in both urban and rural tourist destinations, you gain skills in developing and using effective policies, plans and management tools. It also develops your ability to apply specific approaches to tourism planning problems and assess their value.

International tourism

This unit investigates the impact of international tourist arrivals on the economic, cultural, environmental and political circumstances of destinations, which will develop your understanding of the importance of international tourism for tour companies, airlines, hosts and tourists and makes you aware of the actual and potential conflicts that occur.

The unit identifies a range of tourism products, operations and developments taking place internationally, and considers the global significance of transport and effective transport management in the development of international tourism. It raises your awareness of the provision for the international traveller in a variety of global destinations, along with the management of this provision.