Ex. 3.16. Agree or disagree with the following points about paragraphs

1. A good key sentence:

a) is a complete sentence with a subject, a verb, and a controlling idea;

b) states the main idea of the paragraph

c) is neither too general nor too specific;

d) the controlling idea limits the topic to one specific area that can be discussed.

e) is usually the first sentence in the paragraph

f) the helpful guide to both: the Writer and the Reader

 

2. Good supporting sentences:

a) develop the topic sentence (explain or prove the topic sentence by giving more information about it).

b) are specific and factual

c) can be examples, statistics, or quotations

3. A good concluding sentence:

a) signals the end of the paragraph and leaves the reader with important points to remember.

b) summarizes the important points briefly or restates the topic sentence in different

Ex. 3.17. The following sentences are in mixed order. To form a paragraph they need to be reorganized. Underline the key sentence and put the sentences in the correct order by numbering them 1-5.

Export and import traders have provided the same VAT in their B2B markets.	№ ___
Many retailers sell cross-border or set up shop in other markets as soon as they see opportunities and suitable rules.	№ ___
Retailers and wholesalers have boosted the local economies.	№ ___
Retailers and wholesalers offer customers in these new markets more choice, better prices, and in many cases, improved consumer rights, customer service, and safety and environmental standards.	№ ___
They have invested, created jobs, developed local suppliers of food and non-food products and given them access to their own and the retailer’s home market.	№ ___

Ex. 3.18. The following sentences are in mixed order. To form a paragraph they need to be reorganized. Underline the key sentence and put the sentences in the correct order by numbering them 1-7.

Others are already highly qualified, such as engineers or marketing experts but also chemists, designers or butchers, meeting the range of skills the sector deploys.	№ ___
Retail and wholesale allow budding entrepreneurs the opportunity to pursue their ideas as an online trader or opening their own shop.	№ ___
Retailers and wholesalers invest in employee development to allow them to move up and take on management roles.	№ ___
Retailers employ almost 20 million people in Europe, wholesalers another 10 million.	№ ___
Retailers work with schools and colleges to equip the next generation with the right skills.	№ ___
The sector also has a strong track record in welcoming people from all ethnic backgrounds, ages and people with disabilities.	№ ___
This means that 1 in 7 Europeans works in retail or wholesale, many of them young people starting their first job. Some come from disadvantaged backgrounds with few skills.	№ ___

Ex. 3.19. Write an essay using the following notes.

Key Differences between Wholesale and Retail

The points given below elaborates the fundamental differences between wholesale and retail trade:

1. Wholesale means the sale of goods in voluminous quantity, at a low price. The business of... is known as Retail.

2. Wholesale... whereas Retail creates a link between wholesaler and customer.

3. There are wide differences between wholesale and retail price of a particular commodity, i.e., the wholesale price....

4. In wholesale business, there is no requirement of an art of selling the goods which is... in case of retail business.

5. The size of a wholesale business is... than a retail business.

6. In the retail business, the retail shopkeeper can choose the goods freely which is not possible in wholesale business because....

7. In wholesale business, the capital requirement is... than in retail business.

8. The location is of utmost important in retail, but in wholesale,....

9. While selling the goods in retail the appearance of the shop and the display of items should be good to attract more and more customers. However, in wholesale,....

10. There is no requirement of advertising in wholesale but retail business....

Whenever a product is produced, it does not come to us directly. There are so many hands, through which a product passes, and finally,.... In wholesale, mild competition can be seen, but in retail,..., so it is very tough to retain and regain customers.

UNIT 4

ELECTRONIC COMMERCE

Ex. 4.1. Study the following useful terms: boom, bust, dot-com, downturn, entities, obituary, online, recession. If necessary, check their definitions in the dictionary.