How Franchising Works

If you are thinking about buying into a franchise system, it is important that you understand exactly how franchising works, what fees are involved, and what is expected of you from the franchise company.

An individual who purchases and runs a franchise is called a ……… The franchisee purchases a ……… from the ………. The …… must follow certain rules and guidelines already established by the franchisor, and in most cases the …….. must pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the franchisor.

…… has become one of the most popular ways of doing business in today's marketplace. In most states you cannot drive three blocks without seeing a nationally recognized franchise company.

Task 16. Find equivalents of the following words and word combinations in the text above:

текущие выплаты по франшизе следовать определенным правилам и руководствам человек, который покупает и запускает франшизу купить франшизу у франчайзера разовая комиссия, уплачиваемая вперед популярный способ ведения бизнеса

 

Debate: ADVANTAGES AND DISADVANTAGES OF BUYING A FRANCHISE

 

Study the information below and give your opinion on the problem.

 

    Advantages of Buying a Franchise

There are many advantages of buying a franchise. Some of these advantages are as follows:

· Corporate image - The corporate image and brand awareness of the company is already established. Consumers are always more comfortable purchasing items from a familiar name or company they trust

· Training - The franchisor usually provides extensive training and support to the franchise owner.

· Savings in time - Since the franchise company already has the business model in place you can focus on running a successful business.


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