Active Vocabulary

product development развитие производства

adaptation что либо переделанное, приспособленное

modification модификация, видоизменение

innovation нововведение, новшество

patent патент

large scale producer крупный производитель

promising product перспективный продукт

unreasonable price неразумная цена

inadequate недостаточный, не соответствующий требованиям

Comprehension Questions

1. How can you explain the term adaptation?

2. What is an innovation?

3. Give your own examples of innovations and adaptations.

4. Why are many innovations and adaptations manufactured and marketed by small businesses?

5. Why is it so important to obtain a patent?

6. Why does the failure of a new product take place?

Vocabulary Practice

Exercise 1. Choose the necessary word and put it in the sentence.

1. Though market research tries to predict, |adaptation

the trends, there is no sure... |

2. This product isn't original, it is an... |2 innovation

3.... office receives applications from |

many young inventors. |3 inadequate

4. If the price is..., the product won't be |

sold out. |4 patent

5. A clock-television is an adaptation but |

the television itself is an... |5 failure

6. If a sure... is stopped, money and time |

can be saved. |6 success

7. They failed because of... promotion |

campaign. |7 unreasonable