Producer производитель
Consumer потребитель
User потребитель
Distribution сбыт, распределение
Marketing продажа, сбыт, маркетинг
Transporting транспортировка
Storing складирование, хранение
Storage хранение
product planning разработка новых продуктов
pricing калькуляция цен
promotion содействие в продаже (какого-либо товара), например, с помощью рекламы
traffic торговля
marketing research изучение рынка сбыта
trend тенденция, общее направление
to predict предсказывать
to influence влиять
Comprehension Questions
1. What does marketing mean?
2. What activities does marketing consist of?
3. What do marketing operations include?
4. Why is it so important for the producer to predict to trends?
5. How was mass consumption possible in USA?
Vocabulary Practice
Exercise 1. Choose the necessary word and put it in the sentence.
1. One of the aims of market |
research is to indicate new... among people. |1.predict
2. Advertising must... the consumer |
and make him buy the goods produced. |2 influence
3. Often marketing is called.... |3 promote
4. In order to sell a new product, a |
producer has to consider how to... it. |4 marketing
5. The goods of this company are not |
sold very well, they must think about... |5 trends
6. Sometimes it is difficult to influence |
... through advertising |6 distribution
7. If you what to produce something |
new, you should start with.... |7 market reseal
8. A producer wants to... the |
new trends and then tries to influence |8 product
them |planning
9.... includes product development |
and pricing among other things. |9 consumer I