Notes to Quotations

consistent adj - последовательный

odds npl- шансы, возможности

wherewithat n - необходимые средства, деньги

rapport n — взаимопонимание, контакт

hype v - крикливо рекламировать; заниматься очковтира­тельством

enduring - прочный; стойкий

Chapter FIVE

PRICING

Unit 1 READING AND TRANSLATION PRACTICE

PRICING POLICY

Price is a very important weapon that can be used to per­suade consumers to buy. Price is one of many factors that determine the demand for a product.

How firms set the price of their goods and services is a complicated issue. A number of factors will affect the price a firm sets for its product, including such things as the cost of producing the product, the rival firms' prices, the type of product and the desired market share of the company.