| brand | n. a particular make of product - to brand v. - branded adj. | |
| consumer | n. the person who buys and uses a product or service - to consume v. | |
| cost | v. [cost, costed, costed] to estimate the price of making a product - costing n. | |
| develop | v. to create a new product or improve an existing one - product development n. | |
| distribution | n. the delivering of products to end-users, inc. advertising, storing etc | |
| end-user | n. the person, customer etc who is the ultimate (and so real) user of a product | |
| image | n. the concept or perception of a firm or product held by the general public | |
| label | n. small piece of paper, metal etc on a product giving information about it | |
| launch | v. to introduce a new product, with publicity etc - product launch n. | |
| mail order | n. the selling of goods by post - mail-order catalogue n. | |
| market research | n. study of consumers' needs & preferences, often for a particular product | |
| packagingUK | n. the wrapping or container for a product | |
| point of sale | n. the place where a product is actually sold to the public - point-of-sale adj. | |
| product | n. something made to be sold; merchandise [includes services] - to produce v. | |
| public relations | n. creation and maintenance of a good public image - public relations officer n. | |
| registered | adj. registered or officially recorded as a trademark - ® abbr. - to register v. | |
| sponsor | n. firm supporting an organisation in return for advertising space - alsov. | |
| S.W.O.T. | abbr. Strength, Weaknesses, Opportunities, Threats | |
| total product | n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc | |
| trademark | n. special symbol, design, word etc used to represent a product or firm - " abbr. |
Marketing
2015-07-21
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