2015-06-16
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1. Off-even pricing... undoubtedly produce favorable psychological effect on a consumer.
2. I spoke with the chief. Now you... change the credit terms.
3. They are very talented specialists. I think they... design the new line very quickly.
4. The situation has changed, so we... start with specially prices.
5. We... choose price emphasis policy for this item.
LESSON 14
COMPUTERS
Text
The computer industry is one of the largest in western countries and especially in the USA.. It includes companies that manufacture, sell and lease computers, as well as companies that supply products and services for people working with computers.
A computer cannot think. A human operatorputs data into the computer and gives instructions. The operator writes instructions which determine the mathematical operations on information.. A computer solves mathematical problems very rapidly. Traditionally, the computer inbusiness is used to process data. This involves different administrative functions such as preparation of payrolls, inventory control in manufacturing, warehousing and distribution operations, customer accounting, billing by banks, insurance companies, public utilities and mass circulation magazines. Now the computer takes on new kinds of jobs. It has become more involved in business operations as an essential tool in making decisions at the highest administrative level.
Active Vocabulary
to give instructions- давать инструкции
to put data- закладывать данные
to solve mathematical решать математические
problems- задачи
to process data- обрабатывать данные
preparation of payrolls- подготовка ведомостей
inventory control- инвентаризационный контроль
warehousing- складирование товаров
distribution operations- распределительные операции
customer accounting- расчет с клиентом
Comprehension Questions
1. What does the computer industry include?
2. In what way does a computer operate?
3. How was the computer traditionally used in business?
4. What new kinds of jobs is the computer taking?
