Marketing

	brand	n. a particular make of product - to brand v. - branded adj.
	consumer	n. the person who buys and uses a product or service - to consume v.
	cost	v. [cost, costed, costed] to estimate the price of making a product - costing n.
	develop	v. to create a new product or improve an existing one - product development n.
	distribution	n. the delivering of products to end-users, inc. advertising, storing etc
	end-user	n. the person, customer etc who is the ultimate (and so real) user of a product
	image	n. the concept or perception of a firm or product held by the general public
	label	n. small piece of paper, metal etc on a product giving information about it
	launch	v. to introduce a new product, with publicity etc - product launch n.
	mail order	n. the selling of goods by post - mail-order catalogue n.
	market research	n. study of consumers' needs & preferences, often for a particular product
	packaging^UK	n. the wrapping or container for a product
	point of sale	n. the place where a product is actually sold to the public - point-of-sale adj.
	product	n. something made to be sold; merchandise [includes services] - to produce v.
	public relations	n. creation and maintenance of a good public image - public relations officer n.
	registered	adj. registered or officially recorded as a trademark - ® abbr. - to register v.
	sponsor	n. firm supporting an organisation in return for advertising space - alsov.
	S.W.O.T.	abbr. Strength, Weaknesses, Opportunities, Threats
	total product	n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc
	trademark	n. special symbol, design, word etc used to represent a product or firm - " abbr.

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