2015-08-12
624
1. swap - 1. обмен;
2. менять, обмениваться;
2. a store of value - средство накопления ценностей (как функция денег);
3. a unit of account - единица счета (отчета, учета);
4. a standard of deffered payment - единица отсроченного платежа (средство погашения долга);
5. a token money - символические деньги;
6. legal tender - законное платежное средство;
7. IOU money - долговая расписка.
Assignment
(задание)
1. Прочтите текст и изложите кратко содержание на английском языке.
Marketing starts in a market, where individuals or organized groups who want to buy goods or services meet people who want to sell them. The buyers must have money to spend and a willingness to spend it, or a product or service they themselves are willing to trade. The sellers must have what the buyers want. The first step in marketing is to understand these groups. The marketers must determine the number of buyers, what they want to buy, how, when and where they want to buy it, at what price and what they expect from it. Elaborate techniques of research have been developed to supply this information. Of course marketers have to decide which needs they want to meet. A concept for a product or service may develop long before any marketing research is done, or it may be a response to identifying need.
In part, at least, marketing determines what products and services are to be offered. Historically, marketing experts were supposed to sell any product in any way possible. The techniques of marketing research have now given marketers new ways to learn and analyze the needs and wants of consumers. They can now play a critical role in determining what - as well as how - to market. Most large companies now produce only what their market researchers tell them to sell.
All products were new at one time. Today, a product is new if it is unique, or if it is new for the manufacturer who is entering the market to challenge the existing competition, or if it has had enough substantial design modifications to make it a new product issue. For the manufacturer, merchandising includes selecting the products to be produced, deciding on the size, appearance, form and packaging; and “having the right goods at the right place at the right time at the right price”.
2. Переведите письменно текст с английского языка на русский.
