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One final area of differentiation that is perhaps not so often thought about is that which pertains to service. If a business if offering a similar product within the same price range as other competitors, how can it create a differentiation that will encourage the consumer to prefer their business? The answer is to concentrate upon the creation of a better service experience for the customer. Customers will become loyal if they believe that their demands, expectations and needs are being satisfied by the service provided.
27) Does it pay to be competitive in the workplace? Why/Why not?
Benefits of Competition – Advantages of Competition
· Greater productivity.
· Better quality of work.
· Delivery of work on time. In other words deadlines are met.
· A work-oriented staff.
· Higher profits.
