How to make money from internеt news operations

On the Internet since 1994, he Swedish newspaper Aftonbladet claims to have been Europe’s first major internet newspaper. What’s more, in an area characterized by financial losses, it has made a small profit for the past four years.

But this year, things may be different. Despite huge viewing figures, Aftonbladet’s internet operations will make a loss as advertising income, which accounts for 85 percent of its revenue, slows sharply.

Now, along with other newspaper sites, Aftonbladet is looking at how to charge for its services without losing readers who have come to regard free access as a right. ’The present business model is just not efficient, especially when advertising is falling’, explains Kalle Jungkvist, editor-in-chief of Aftonbladet New Media.

Sweden is among the most advanced internet markets in the world with internet penetration rates of about 58 percent. This is the highest in the EU, according to Net Figures, the UK statistics group. Yet high numbers of viewers have not been enough for advertisers.

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