Task 3. Analyze the schemata that guide the following situations

1. – Any normal man can do that. Any man. And you can’t!

2. She couldn’t feel anything at all. Everything was automatic – down the stairs to the cellar, the light switch, the deep freeze, the hand inside the cabinet taking hold of the first object it met, then the light off, up the stairs into the house.

3. – You don’t look a typical bodyguard. – Why? Should I make a sign on my forehead?

4. “I still can’t believe it”. “Why not?” “It’s not exactly you.” “And what is me?” I asked. “I’m not sure. But drinking and partying day in day out isn’t.”

Task 4. Discuss in small groups the most effective ways to increase voluntary and involuntary attention? What stimuli can arouse involuntary attention?

Task 5. Work with your partner and draft a summary of the most effective tips to increase message comprehension and acceptance as well as the main ways to make a message memorable.