Graphic design

Graphic design is a form of communication using text and/or images to present information. The art of graphic design embraces a range of mental skills and crafts including typography, image development and page layout. Graphic design is applied in communication design and fine art. Like many forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. The designs are applied to static media as well as electronic media, not always in the completed form. In commercial art, client edits, technical preparation and mass production are usually required, but usually not considered to be within the scope of graphic design.

Although the term 'graphic designer' was first coined in the 20th century, the story of graphic design spans the history of marks of humankind from the magic of the caves of Lascaux to the dazzling neons of Ginza. In both this lengthy history and in the relatively recent explosion of imaging in the 20th and 21st centuries, there is sometimes a blurring distinction and over-lapping of advertising art, graphic design and fine art. After all, they share the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services. In graphic design, ‘the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.’ ‘Fine art refers to arts that are 'concerned with beauty'...’

Design elements are the basic tools in every design discipline. The elements (including shape, form, texture, line, value, and colour) compose the basic vocabulary of visual design. Design principles, such as balance, rhythm, emphasis, and unity, constitute the broader structural aspects of the composition.

Christian Dior