Social media as a renovation tool of the traditional business and public relations model

СОЦІАЛЬНІ МЕДІА ЯК ІНСТРУМЕНТ ОНОВЛЕННЯ ТРАДИЦІЙНОЇ МОДЕЛІ ЗВ’ЯЗКІВ БІЗНЕСУ З ГРОМАДСЬКІСТЮ

Виконавець:

Ноздрачова Юлія Сергіївна

факультет

«Менеджменту і маркетигу»(1-13)

Керівник:

к.п.н., викладач Маслюк А. О.

Харків-2013

Ministry of Education, Science, Youth and Sports of Ukraine

Kharkiv National University of Economics

Department of Foreign languages

SOCIAL MEDIA AS A RENOVATION TOOL OF THE TRADITIONAL BUSINESS AND PUBLIC RELATIONS MODEL

Nozdrachova Julia

“Management and Marketing”

Faculty (I-13)

Supervisor:

Assistant Professor in Pedagogy

Masluk A. O.

Kharkiv-2013

CONTENTS

INTRODUCTION............................................................................................
PART I. THE TRUE VALUE OF THE NEW PR…………………………...
1.1. The rise of PR industry…………………………………………….
1.2. Preconditions of the modern PR industry transformation …………
1.2.1. The shifting ways in which consumers perceive the information and make sense of it……………………………
1.2.2. The Internet revolution: changing media landscape…………
1.3. The concept of The New PR……………………………………….
PART II.PARTICIPATING IN SOCIAL MEDIA: USING NEW TOOLS AND TECHNIQUES FOR FACILITATING CONVERSATIONS…………
2.1. The new era of social media……………………………………….
2.2. The main social media tools and techniques to facilitate conversations between company and customers…………………...
2.2.1. Blogging as an effective way to inject personalized relations into PR practice…………………………………..
2.2.2. Social networks…………………………………………….
2.2.3. Video press news…………………………………………
2.2.4. Social media newsrooms…………………………………..
2.3. The features of evaluation of social media in Ukraine…………….
CONCLUSION………………………………………………………………..
REFERENCES………………………………………………………………..
SUMMARY…………………………………………………………………...