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1 Philip Kotler. „Marketing for Nonprofit Organizations”. Englewood Cliffs, N.J., „Prentice-Hall”, 1982, p. 303—304.
2 David J. Schwartz. „Marketing Today: a Basic Approach”, 3d ed. N.Y., „Harcourt Brace Jovanovich”, 1981, p. 271.
3 „Departmental Merchandising and Operating Results of 1965”. N.Y., National Retail Merchants Association, 1965.
4 Lee E. Preston. „Profits, Competition and Rules of Thumb in Retail Food Pricing”. Berkeley University of California Institute of Business and Economic Research, 1963, p. 31.
5 Ibid., p. 29—40.
6 См.: Daniel A. Nimer. „Pricing the Profitable Sales Has a Lot to Do With Perception”. — Scales Management, May 19, 1975, p. 13—14.
7 Более подробно об этом см. в статье: Edward R. Hawkins. „Price Policies and Theory”. — Journal of Marketing, January 1954, p. 233—240.
Глава 11. Установление цен на товары:
Подходы к проблеме ценообразования
1 См.: Joel Dean. Hall", „ Managerial Economics”. Englewood Cliffs, N.J., „Prentice-Hall”, 1951, p. 420 ff.
2 См.: George Sligler. „The Theory of Price”, rev. ed. N.Y., „Macmillan”, 1952, p. 215 ff.
3 См.: „Flexible Pricing”. — Business Week, December 12, 1977, p. 78—88.
4 cm. „Pricing Strategy in an Inflation Economy”. — Business Week, April 6, 1974, p. 43—49.
5 Norman H. Fuss, Jr. „How to Raise Prices — Judiciously — to Meet Today's Conditions”. — Harvard Business Review, May-June 1975, p. 10 f.
6 Прекрасный обзор дается в работе: Kent В. Мonroe. „Buyers’ Subjective Perceptions of Price”. — Journal of Marketing Research, February 1973, p. 70—80.
7 Alfred R. Oxenfeldt. „Pricing for Marketing Executives”. San-Francisco, „Wadsworth”, 1961, p. 28.
Глава 12. Методы распространения товаров:
