2018-02-13
22725
| A | B |
  To develop   To extend  To make  To meet To protect To take  To win | To environment Advantage of (something) A (product) range A business idea A breakthrough A need An award |
1 Brainstorming is an effective way of developing a business idea__.
2 A couple of years ago, scientists made a breakthrough in the treatment of
cancer.
3 ‘Eco-consumers’ choose companies which do not produce a lot of toxic waste and have a clear
policy of protecting the environment.
4 Sometimes an idea may simply be when a company takes advantage of an opportunity to offer more choice to its customers.
5 If one of your products wins an award for innovation, prospective customers
May see you as a dynamic, high-quality company and decide to choose you over your
competitors.
6 Our company would like to attract a wider variety of customers, that’s why we are planning
to extend our range of cosmetics and toiletries.
7 A good business idea is one that generates profits and at the same time meets a need
A. Match the sentence halves.
1 They were still working on their a) that they were exhibiting at the Inventors’ Fair.
new designs.
2 As they had an exciting idea b) when suddenly Jackson announced that he was
to promote. d stepping down as General Manager
3 They invited high-profile c) when they saw an opening in the market
entrepreneurs on TV. e
4 Apple released the first iPad d) they decided to exhibit at the Inventors’ Fair
in April 2010. f
5 We were having a boring meeting. b e)and asked them to talk about innovation and
change.
6 An Australian entrepreneur expressed f) and sold 3 million of the devices in 80 days.
interest in the new product. a
