Ford Organizational Chart

Board of Directors                          Chief      Executive      Officer      (CEO)	Chief Operating Officer (COO)
	Chief Technical Officer,  Research and Advanced Engineering (CTO)
	Chief Financial Officer (CFO)
	Executive Vice President,  Global Marketing Sales and Service
	Group Vice President,  Procurement (Global Purchasing)
	Group Vice President, Manufacturing and Labor Affairs
	Group Vice President,  Human Resources and Corporate Services
	Group Vice President,  Quality and New Model Launch

Ex.6. What  are the officials from the chart responsible for? Use the corresponding word combinations in your answers.

Recruitment, personnel training; world  market research, sales promotion; finding the right suppliers, procurement of materials and supplies; the process of producing automobiles and affairs between employers and employees arising from it; managing money in the company; research and product development; the quality of manufactured articles, introducing new models; running the whole company; day-to-day management of the company.

 

Ex.7. Translate the sentences.

1.Компания «Nestle» каждый год запускает в производство несколько новых продуктов. 2.Ежегодное собрание акционеров компании выбрало совет директоров. 3.Задача научно-исследовательского отдела – разрабатывать новые виды продукции. 4.Совет директоров – это группа акционеров, выбранных для того, чтобы контролировать работу компании.5. Чтобы лучше понять структуру компании, изучите ее организационную схему. 6.Где находится головной офис вашей компании? 7.Компания должна производить больше товаров, чтобы получать высокую прибыль.

Ex.8. Before watching Video 5 study the following word-combinations:

 

Family-controlled business – семейный бизнес,

a quadricycle - квадроцикл,

to launch a company – образовать акционерное общество,

to incorporate – объединять, оформить в качестве юридического лица

right away – сразу

affordable – доступный по цене, недорогой

mass-produced – серийного (массового) производства

assembly line – сборочный конвейер

productivity – производительность

employee turnover – текучесть кадров

to expand – расшириться

to acquire – приобрести

to cater  to/for – обслуживать, удовлетворять

to fall behind – отставать

to retire a model – снять модель с производства

unemployment rate – уровень безработицы

to get back on track – вновь войти в колею

 

Ex.9. Watch Video 5 about Ford Motor Company. Choose the correct answers.

1.When did Henry Ford launch the Detroit Automobile Company?

a) in 1901                 b) in 1899                c) in 1896

2.How many automobiles per day did Ford Motor Company produce at the outset?

a) 2 cars                   b) a few cars             c) 170 cars

3. What model became the first mass-produced automobile?

a) Model T               b) Cadillac Escalade          c) Ford Focus

4. When did the company produce one million cars?

a) in 1903                 b) in 1912                c) in 1920

5.Why did Ford invent an 8-hour workday?

a)because he was a kind man b)because of high employee turnover

c) because of high unemployment rate

6. Why did the price of the Model T continue to drop?

    a) due to the efficiency of production            b) due to strong competition

    c) because they used cheaper materials

7. What was the lowest price of the Model T?

    a) $219                     b) $290                    c) $2090

8. Why did Ford fall behind its competitors?

    a) because customers didn’t consider  its cars innovative

    b) because its cars were too expensive

    c) because it only produced luxury cars

9. Why did Ford lose so much after World War II?

    a) because of the Great Depression

    b) because of the war

    c) because he had sympathized with Nazi         

10. What brought Ford back on track?

    a) new technologies           b) new investments                

c) a new board of directors    

                              

 

Ex.10. Read some more information about Ford Motor Company.

As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income, and owns The Hertz Corporation, the largest automobile rental company in the world. The company manufactures vehicles under the names Ford, Lincoln, Mercury, Jaguar, Volvo, Land Rover, and Aston Martin. Ford also maintains controlling interest in Mazda Motor Corporation. Ford's financial stability was shaken in early years of the new millennium as a result of slowing sales, quality issues, and a debacle involving Firestone tires.

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