Evaluation of competitiveness of bashkiria sanatories

E.I. Tagirova, K.A. Likhacheva, L.Z. Fathullina

FSBEI HE Ufa State Aviation Technical University

Ufa, Russia

The tourist demand of the population will be reoriented to the domestic market. The demand of all segments of the population for holidays in sanatoriums will increase, therefore it is important for sanatoriums to evaluate their competitiveness and increase it through the use of digital technologies.

Keywords: digital technologies, competitiveness, competition, tourism, website, sanatorium.