Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers

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1. What kind of survey did William order?

2. What kind of information is to be considered in market research of population?

3. What breakdowns were given in the report?

4. What makes extrapolation of figures a rather difficult task?

5. Why is reliable forecasting impossible?

8* Complete the dialogue using the words from the box. There are two words which you don't need to use.

breakdown, consumers, capital, disposable, per capita, gross domestic product, extrapolate, forecast, inflation, proportion, social, urban

STEPHEN: Hello, Leo. This is Stephen. Can you give me some idea what is actually needed to make a good market research?

LEO: Well, any company that enters a new overseas market needs to know as much about that market as it can. It looks first at the country as a whole, the location of the major ____ (1) ____ _ centres and the_____ (2)_____of the population that lives in them.

STEPHEN: I see, and how do we evaluate the country's economic situation?

LEO: You should find out about its GDP, or____ (3) ____, and the growth of GDP over a period of time, expressed as a percentage and measured in real terms, that is allowing for______(4)_____.

STEPHEN: But the product is going to be bought by individual ______ (5) ______, so the company also needs a _____ (6) ____ of the population by age, sex, income and occupation.

LEO: You know, most countries have a system of ______ (7) ______ classification. Marketing people usually want to know not gross income, but _____(8)_____ income per head. They also want the figures for several years; if they can identify trends, they can ______(9)______these into the future and _____ (10) ______ what people will be earning and spending a year or five years from now.

9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.