Listen to Talk No 1 and answer the questions below. Then listen again and check your answers

1. Who is presented in this talk?

2. What is Mary Kay famous for?

3. When did she launch a cos­metic business company?

4. What are the annual sales of Mary Kay Cosmetics?

5. What is the key to Mary Kay's success?

8* Complete the text using the words from the box. There are two words which you don't need to use.

profits, market, chief executive officer, computer, entrepreneur, computer science, corporate, encourage, business world, correct, direct-sales company, personal computer industry

Porta Isaakson is a classic example of a successful ____(1)_______. As founder, president and ____(2)_______ of Future Computing Inc. Isaacson has made a name for herself as an authority on market trends in I the______(3)______.

Isaakson did not start at the top of_______(4)_______. She grew up on a small struggling dairy farm in Oklahoma. She got the training she needed, eventually earning two masters degrees and a doctorate in______(5)_______.

In 1980 she founded a_______(6)_______research and con­sulting firm Future Computing.

In 1981 Isaakson learned of IBM's plans to market a new personal computer. In a published report she predicted that 3he IBM PC would have a dramatic effect on the ______(7)_______ market. When Isaakson's prediction proved_______(8)_______her company began to be taken seri­ously.

In 1984 she sold Futute Computing for $8 million plus a percentage of future_______(9)_______. She felt the sale was necessary because Future Computing needed access to ___(10)______ management experience. As part of the corporate merger Porta Isaakson continues to run Future Computing.

Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.


1. instant success

2. honorary degree

3. animated cartoon

4. amusement park

5. celebrity

6. to fascinate

7. innovations 8..to install

9. imagination

10. Adventureland

11. Cinderella

12. Snow White

а. приводить в восторг, очаро­вывать

b. Золушка

c. устанавливать; монтировать

d. волшебный мир приключений

e. воображение; фантазия

f. почетная ученая степень

g. знаменитость; звезда h. мгновенный успех

i. Белоснежка

j. нововведение, новшество

к. мультипликация

1. парк с аттракционами



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