Chapter 8

Edith Hamilton, Mythology (New York: New American Library, 1940), p. 34.

Huntley Baldwin, "Green Giant Advertising, What It Is, Why It Is, and How It Got to Where It Is Today," The Leo Burnett Agency, March 1986.

For further reading on myth, see Joseph Campbell's Hero of a Thousand Faces and The Power of Myth; The Search for the Beloved by Jean Houston; and Chapter 6 in my first book, Making a Good Script Great, which deals with myth in relation to screenplays.

CHAPTER 9

Luis Valdez, as quoted in an interview with Claudia Peng, "Latino Writers Form Group to Fight Stereotypes," The Los Angeles Times Calendar, August 10, 1989.

Statistics from Window Dressing on the Set, a report of the United States Commission on Civil Rights, Washington, D.C., 1979, p. 9.

CHAPTER 10

1. Frank Pierson, "Giving Your Script Rhythm and Tempo," The Hollywood Scriptwriter, September 1986, p. 4.