2015-07-04
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- the gist of the story
- the boilerplate
- an information subsidy
- a feature story
- a pitch letter
- an anti-climactic method of presenting the facts of a story
- media advisories
- accomplishments
- publicity
- media outlets
Use them in the sentences of your own.
III. Match the words with their definitions.
| a. to grab b. succeeding c. efficient d. to release e. favorable f. to launch g. an information subsidy h. to accomplish i. to highlight j. inverted k. odds | 1. to allow a news story to be known and printed 2. information assistance 3. following, coming after smth. 4. to succeed in doing, achieve 5. to throw attention onto 6. put in the opposite position or order 7. the probability that smth will or will not happen 8. to get quickly 9. to begin smth (a plan, an activity) 10. winning favour and approval 11. working well, quickly; effective |
After-reading tasks
I. Answer the following questions.
1. What information subsidy does a typical press release provide?
2. What recipients is a typical press release directed at?
3. What goals can an organization accomplish with the help of a press release?
4. Why is the information given in a press release presented in an inverted pyramid?
5. Why do public relations professionals follow a certain standard when writing a press release?
6. What are the common structural elements and their functions?
7. What symbols appear after the boilerplate or body and before the media contact information, indicating to media that the release has ended?
8. Is paragraph indentation necessary for a press release?
9. What distribution options are used to submit a press release?
10. What influences the choice of distribution options?
