III. Discuss the following questions with your group

1. What is the Public Relations industry responsible for?

2. What examples can be cited to illustrate the impact cross cultural awareness can have on the success or failure of a PR campaign?

3. What can lead to PR failure abroad?

4. What is the difference between explicit and implicit communication styles?

5. Do the ways that engage the readers differ in different societies and cultures?

6. Should the use of publicity materials be cross culturally examined? Why?

Speaking

1. Prepare a report how to build international communication bridges properly;

2. Choose any country you wish and examine cross cultural differences. Then create an imaginative PR campaign on the basis of your researches. Report your story to the group;

3. Imagine you are holding a PR campaign in Southeast Asia to promote toothpaste. You have to recognise cross cultural differences to succeed. Discuss with your partner your objectives and tactics.

СВЯЗИ С ОБЩЕСТВЕННОСТЬЮ:

АНГЛИЙСКИЙ ЯЗЫК ДЛЯ PR–СПЕЦИАЛИСТОВ

ЧАСТЬ 1

Составители:

Татьяна Александровна Легасова

Анна Александровна Сахно

Учебно-методическое пособие

Государственное образовательное учреждение высшего
профессионального образования «Нижегородский государственный

университет им. Н.И. Лобачевского».

603950, Нижний Новгород, пр. Гагарина, 23.

Подписано в печать. Формат 60´84 1/16.

Бумага офсетная. Печать офсетная. Гарнитура Таймс.