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BETTER GRAB SOME SUNGLASSES, THE FUTURE AROUND HERE IS BRIGHT

RATINGS LEADER DISNEY CHANNEL MEETS SPONSORS; SHOWCASES PROGRAMMING FOR KIDS 6-14 AND DISNEY JUNIOR FOR KIDS AGE 2-7

DISNEY XD'S LIVE ACTION AND ANIMATION SCHEDULE

PRESENTED TO ADVERTISERS

Disney's 2012-13 creative content for its kid-driven, family inclusive TV channels, highlighted by fresh ways to tell great new Disney stories, will be presented to sponsors/advertisers this week in New York by Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide. The successful Disney Channels Worldwide portfolio is comprised of the kids TV ratings leader, Disney Channel, the skyrocketing Disney XD channel, the fast growing programming block plus upcoming 24-hour channel, Disney Junior, and the Radio Disney national network and its over 30 owned radio stations.

(Editors please note: images are available at www.DisneyChannelMediaNet.com, DisneyXDMediaNet.com and DisneyJuniorMediaNet.com)

Marsh said, "We not only try to stay ahead of the curve, but to draw a new one. By developing programming that takes a fresh approach to the familiar, we’re able to provide entertainment for kids and families that feels novel and exciting -- and pure Disney."

Rita Ferro, Executive Vice President, Disney Media Sales and Marketing, leads Disney's powerful kids media sales enterprise through which marketers can reach preschoolers, boys, girls, tweens and moms -- connecting their brands to Disney quality programming that has young viewers deeply engaged.

A newly designed www.Disney Channel.com, created in partnership with Disney Interactive Media Group, launched today as a daily destination for kids and tweens to access relevant content through a newsfeed and social features, including sharing and commenting. In the coming months, a new tween lifestyle section will be added to provide information on style, technology, music and everything that is relevant in kids lives.

Disney Channel continues to deliver momentum following a year of unprecedented ratings strength, its seminal first place win among Kids 6-11 and its third year leading the Tween 9-14 demographic, both across Total Day measurement in 2011. Disney Channel also has fast-growing ratings among Kids 2-11, tying for #1 in February for the first time ever, and is within 1% of Nickelodeon for 1Q12. 2011 was the fifth consecutive year a Disney Channel Original Movie was the year's #1 cable TV movie in Total Viewers (the average delivery for the five movies is 12.5 million viewers), and the 10th consecutive year Disney Channel has delivered the #1 original movie telecast among Tweens 9-14.

Disney XD has also delivered a rocket-fueled ascent across all targeted demographics, notably delivering an unprecedented 38 consecutive months of year to year gains among Kids 6-11 in primetime, the longest streak of its kind among all kid networks. Disney Junior ratings have grown substantially during the programming block on Disney Channel. The premiere of "Jake and the Never Land Pirates: Peter Pan Returns!," is the most watched cable telecast in nearly 10 years among Kids 2-5, based on Live+7 data (4.661 million Total Viewers and 1.846 Kids 2-5). On March 23, Disney Junior will also grow in distribution by adding a 24-hour channel for kids age 2-7.

Scheduled to join the advertiser event, presented with the theme "Into the Future" and hosted by Radio Disney personality Ernie D, are: Mickey Mouse and Minnie Mouse of "Mickey Mouse Clubhouse," and Jake and Captain Hook of "Jake and the Never Land Pirates" for Disney Junior, plus musical performances by China Anne McClain ("A.N.T. Farm") and her sisters, Lauryn and Sierra McClain (the trio, McClain Sisters, are Hollywood Records recording artists); and a performance by Tyler James Williams and Coco Jones (she's a Radio Disney “N.B.T.” -- “Next Big Thing” -- artist and they both star in the upcoming Disney Channel Original Movie "Let It Shine"), Debby Ryan (star of the #1 series among Tween, "Jessie"), Laura Marano ("Austin & Ally"), Tyrel Jackson Williams (Disney XD's "Lab Rats"), Leo Howard (Disney XD's "Kickin It"), Bridgit Mendler ("Good Luck Charlie"), Adam Hicks and Doc Shaw (Disney XD's "Pair of Kings").

The new projects announced today and upcoming programming events presented to sponsors are: