a) has tense and voice forms; so the forms being done, having done, having been done cannot be nouns;
b) can take a direct object; so an "-ing" form followed by a direct object (reading a letter) cannot be a noun;
c) can be modified by an adverb; so an "-ing" form modified by an adverb (reading fast) cannot be a noun;
d) can be part of an aspective verbal predicate; so "-ing" forms following the verbs to begin, to stop, to go on, to keep, to continue are mostly gerunds.
THE VERBAL NOUN
a) can be used in the plural:
Memorize the proverbs and sayings.
b) can have an article:
the banging of the door;
c) can be followed by a prepositional phrase in an attributive function:
the clicking of the clock;
d) can be modified by an adjective, a demonstrative pronoun or an indefinite pronoun.