Exercises

Exercise 1. Find where in the text it is said about the points given below. Put down the number of the paragraph:

1. problems Dell may face in Brazil

2. Dell’s first manufacturing venture in South America

3. reasons for choosing Brazil

4. Ford and Volkswagen experience at the market in South America

5. Dell’s plan of doing business in Brazil

Exercise 2. Say if the following statements are true or false:

1. Dell plans to import computer components from Miami.

2. Dell is the first company to view South America as a single market.

3. Dell hopes to serve four of the conti­nent's main metropolitan regions of South America.

4. Dell has never sold to markets in Mexico and Colombia.

5. Dell Computers is preparing to attack the difficult Latin American market.

6. Ford and Volkswagen have been operating in South America for five years.

7. Dell hopes to sell its computers duty-free to Mercosur countries.

8. In Brazil only 3-4 per cent of the population owns a PC.

Exercise 3. Answer the following questions:

1. Why has Dell decided to attack the South American market?

2. Why has Dell chosen to locate its manufacturing plant in Brazil?

3. What are the continent’s main metropolitan regions famous for?

4. What is the challenge for Dell?

5. What was the business strategy of other multinational companies at the South America market? What was a reaction to it at this market?

6. Was Dell confronted by difficulties at the South American market?

7.What is demand for computers in Latin America and Brazil?

Exercise 4. Explain why Dell Computers has attacked the difficult Latin American market.

Exercise 5. Analyze Dell’s business strategy of entering a new market.

Exercise 6. List problems Dell Computers can face with at the South America market.

Exercise 7. Prove that Dell could not afford to ignore the South American market much longer.

Exercise 8. Explain why Dell decided to locate in Brazil.

Exercise 9.Make up a plan covering the main ideas. Discuss the text according to the plan.

Unit VI