2015-10-22
271
1 Написано автором на основе: Russell Leavitt. „Billions in Blossoms”. — Fortune, May 18, 1981, p. 68—75.
2Перечни подобного рода приводятся также в работах: Edmund D. McGarry. „Some Functions of Marketing Reconsidered”. — „Theory in Marketing”, ed. Reavis Cox and Wroe Alderson. Homewood, 111., „Richard D. Irwin", 1950, p. 269—273, а также Louis P. Bucklin. „A Theory of Distribution Channel Structure”. Berkeley, Institute of Business and Economic Research, University of California, 1966, p. 10—11.
3Ronald Abler, John S. Adams and Peter Gould. „Spatial Organization: the Geographer's View of the World”. Englewood Cliffs, N. J., „Prentice-Hall", 1971, p. 531—532.
4 William G. Zikmund and William J. Stanton. „Recycling Solid Wastes: a Channels — of — Distribution Problem”. — Journal of Marketing, July 1971, p. 34.
5 Bert C. McCammon, Jr. „Perspectives for Distribution Programming” —„Vertical Marketing Systems”, ed. Louis P. Bucklin. Clenview, ІІІ. „Scott Foresman", 1970, p. 32—51.
6 Ibid., p. 45.
7 См.: Robert E. Weigand. „Fit Products and Channels to Your Markets”. — Harvard Business Review, January-February 1977, p. 95—105.
8О работе дистрибьюторов товаров промышленного назначения можно прочесть в статье: Frederick E. Webster, Jr. „The Role of Industrial Distributor”. — Journal of Marketing, July 1976, p. 10—16.
9 См.: Bert Rosenbloom. „Marketing Channels: a Management View”. Hinsdale, III, „Dryden Press”, 1978, p. 192—203.
10 См.: McCammon. Perspectives for Distribution Programming, p. 43.
11 См.: В. J. LaLonde and P. H. Zinszer. „Customer Service: Meaning and Measurement”. Chicago, National Council of Physical Distribution Management, 1976.
12 См.: Jurgen F. Ringer and Charles D. Howell. „The Industrial Engineer and Marketing” —„Industrial Engineering Handbook”(2d ed.), ed. Harold Bright Maynard. N.Y., „McGraw-Hill", 1963, p. 10, 102—103.
Глава 13. Методы распределения товаров:
