The main aspects of packing

The function of packing

l Packing is of great importance in foreign trade.

l Whatever mode of transport is adopted, most of the goods to be transported need packing before they are sent. Not only does packing help promote sales, reduce warehousing cost, freight and damages, it also reflects a country’s achievements in science, technology, art and culture.

l The ultimate purpose of packing is to keep the transported goods in perfect condition with nothing missing on arrival. Good packing must be able to stand the roughest transportation. It has been estimated that as much as 70% of a11 cargo loss could be prevented by proper packaging and marking.

Types of packing

Large packing／outer packing

Large packing/outer packing is packing for transportation. Transport packing is done mainly to keep the goods safe and sound during transportation．It must not only be solid enough to prevent the packed goods from any damage，but also be pilferage-proof, easy to store，convenient to load and unload．

Small packing／inner packing

Small packing／inner packing is packaging for sales. Sales packing is done mainly to push sales. It aids marketing, consumer advertising, display, presentation, protection, handling and self-service retailing. It is now universally recognized as a decisive aid in selling household consumer goods. It can be realized in various forms and with different materials as long as it is nice to look at，easy to handle and helpful to the sales．

Conclusion

Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement (PSA).

Packing is the act or process of putting things into bags or boxes or material that is used to hold or protect things so that they can be moved or sent somewhere.

Control questions:

1. Can you give the definition of advertising?

2. Give more information about packing.

3. What do you know about the function of packing?

4. Give the information about small packing.

5. What do you know about corporate advertising?

Literature

1. English for economists and managers: textbook/ O. V. Ulyanov, S. V. Grishin; yurginskiy technological Institute. – Tomsk: Publishing house of Tomsk Polytechnic University-theta, 2011. – 111 p.

2. Besanko D.A, Brauetugam R.R, Gibbs M.J Microeconomics,2011, Chicago

3. Griffiths A, Wall S.Economics for business and management,2011, England

4. Varian H.R. Intermediate microeconomics,2010, University of California at Berkeley

5. Boyd, W. Harper. Marketing Management.- Boston, 2010

 

Practical Lessons