Advances in technology

1) change 2) have 3) send 4) mention 5) use 6) contain 7) develop 8) appear

Advances in technology… (1) the nature of direct-marketing media in recent years, Direct mail (2)…. in existence for more than a century but modern computer technology has improved the selectivity of the medium. Now computers can access data bases to customize what materials(3)… and to personalize the direct-response advertising messages to a household or individual There are two important points (4)…. about strategies stressing direct-marketing media. First of all you must know that new products such as fax machines and computer (5)… voice-recognition systems in the same way as direct mail has been used. This is a list (6)… many individuals’ names are used to contact potential buyers. A new technology may replace the postal service but the process is the same Computers are used (7)…. data bases that can customize the message any individual consumers or household services. A personalized greeting may (8) …. on a letter to convey an additional message, indicating the name of a local retailer that sells the brand being advertised.

УРОК 10

Прочитайте и запомните следующие слова и словосочетания.

the brand’s price	цена марки
benefit	польза
appropriate	присущий, предназначать
key factors	ключевые факторы
satisfactory	удовлетворительный
to value	оценивать
repeat purchase	повторная покупка
creative skills	творческие умения
ability	способность
to generate	производить, составлять
to blame	порицать
concerned with	связанные с
attempt.	попытка
to be bound	готовиться syn to be ready
intended	намеренный
at a premium	по цене выше наминала