to go up- расти (о цене)
to raise the price- поднимать цену
prise leader- производитель, устанавливающий самую низкую цену на определённый товар
price sensitive item- товар, уровень продажи которого очень зависит от цены
to be brand loyal- отдавать предпочтение
promotional campaign- рекламная компания
to market- продавать
to schedule- разрабатывать план
packaging- упаковка
competitor- конкурент
Vocabulary Practice
Exerсшse 1. Choose the necessary word and put it in the sentence.
1. If the price on this product..., I nobody will buy it. I 1 go up
2. They should... some tests and pass I the results to R.D. I 2 schedule
3. This company is the... in this field, I they can sell this product at the lowest I price. I 3 packaging
4. Customers do care about the price I on this product, it is a very…. I 4 competitor
5.... influences the desire of a I customer to buy. I 5 price leader
6. Our... has become the price leaderin I 6 price sensitive selling computer programmes I item.






