2015-08-21
779
African Classic is a 25-year-old International Travel Connections Company, and their classic 90-page brochure is an array of stunning photographs and seductive descriptions displayed with refined taste. It exudes class and quality, and that's exactly what the establishments it portrays represent. There are suggested itineraries and notes on luxury train journeys within South Africa. The separate price guide gives information on various (seasonally variable) charges for air flights, car hire, train safaris, accommodation and activities.
A mouth-watering look at South Africa, which will make you wish you could stay forever!
E. All Africa
Though the coverage is very broad, the bulk of this 124-page brochure is devoted to the Southern African countries. The index is puzzling and it takes a bit of time to work out what is where and, in some cases, exactly where to find what you want.
The first section is given to quality pictures and short descriptions of upmarket hotels, lodges and camps in the countries listed. Of the 80 pages in this section, getting on for half sell Southern African hotels. Ghana and Uganda are briefly covered as destinations, without accommodation descriptions.
The second section presents suggested tour itineraries. Again the bulk are devoted to Southern Africa but overall the suggested routes encompass the main attractions in logical and economical sequence.
The brochure does warn, however, of considerable fluctuations in the price of air travel, so the messsage is - don't travel at Easter and Christmas time.
For questions 1-15, answer by choosing from sections A-E. Some of the choices may be required more than once.
Which brochure or brochures is said to
contain a surprising omission? 1__________
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make good use of language to attract potential holiday-makers? 2 ___________
fail to refer to the natural features of the country it deals with? 3 ___________
feature a set of guidelines outlining its company's practices? 4 ___________
contain one section which is unsatisfactory? 5 ___________
use a layout designed to draw attention to different informational details? 6 ___________
feature visits to a neighbouring country? 7 ___________
have a slightly misleading name? 8 ___________
feature holidays which cost more at certain times of year? 9 ________ 10 ________
be of interest to holiday-makers without a lot of money to spend? 11 ________
contain rather repetitive visual material? 12 _________
feature a location where it is possible to stay longer than intended? 13 ________
present information in an inventive way? 14 ________ 15 _________
Answers:
1 C
2 D
3 C
4 B
5 E
6 A
7 C
8 E
9 B
10 D
11 A
12 C
13 B
14 B
15 C
Module 2. Round-up.
Test 2.
