UNIT 5. Cultural Differences

Task 1.

a) Read the information given.

B) How can you characterise Russian people?

1) Japanese executives study American custom and business practices before doing business in the USA. Business etiquette in Japan is a $700 million a year industry.

2) A former United Nations Ambassador attributed the USA’s trade deficit to the fact that the captains of American industry had no idea how to deal with people who were different.

3) The first protocols were pieces of paper glued to documents by the ancient Greeks to register the author. The word came to mean the code for proper behaviour in official dealings.

4) In France people attending a public ceremony used to be given a little ticket or etiquette, with instructions for how to behave during the ceremony.

5) Some Saudis wear two watches, one with Greenwich Mean Time and the other with Saudi Lunar Time.

6) The way people greet each other varies enormously around the world, from handshake, hugging or rubbing or placing hands in a praying position.

7) When taking their leave English people used to say Gob be with you, which over the years became goodbye.

8) Business cards were introduced in Britain in the eighteenth century. In Japan business cards should be exchanged with both hands.

9) In some countries a person position in the company hierarchy is reflected in the kind of car they drive. In the UK for example, the most important person may have a Rolls Royce, the next a Bentley and so on.

10) The habit of shaking hands may have been introduced by cave men. They would show that they were not hostile by dropping their club and offering their hand.


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