Contest Sponsorship

Many sites offer contests which can be sponsored by an advertiser.

E-mail

E-mail can be ad-supported where the user has free access to e-mail, but has advertisements on the e-mail reader. E-mail can also be used by advertisers for e-mail games where trivial questions and answers are exchanged in an effort to build brand awareness. Finally, advertisers may send direct e-mail to consumers.

Interstitials

Interstitials are advertisements that interrupt the user and often fill the entire screen. They come and go as they please and the user must click out of them.

Push Technology

With push technology, news and advertising are "pushed" to the user automatically based on their interests. It is like receiving a newspaper custom-designed for you.

Sponsoring Listservs

Listservs are e-mails distributed to subscribers of the service. By sponsoring a listserv, advertisers can distribute their content to a group of people interested in the topic.

Web Site

The most common form of advertising on the Internet is the corporate web site.

Look at the sample of rendering. Pay special attention to the words and phrases in bold type.

An introductory part

My text deals with relatively new types of advertising. It discusses advertising on the net. There is no information to identify its author or source.

Basic contents

The main idea of the text is very clear and stated in its title.

Actually, the text consists of two parts. The introductory passage specifies the NET advertising as unique because no standards for them have been developed yet and creative innovations are coming increasingly. The second part of the text presents a list of advertising types with some brief definitions and explanations.

This list includes

Classified ads

Chat rooms

Contest sponsorship

E-mail

Interstitials

Push Technology

Sponsoring Listservs

Web Site

All above mentioned types are well known to computer users in Ukraine. Some types are considered as positive. They can be referred to any time a user, or consumer to be exact, wants or needs the information. Others cause irritation and annoyance because they come and go as they please, interrupt the user and he or she must click out of them.

However critical we might be about the net advertising, we consider it an integral part of our life and admit that its negative features are overweighed by positive ones.