Exercises

5 6 7 8 9 10 11

Exercise 1. Find where in the text it is said about the points given below. Put down the number of the paragraph:

1. the concept of the Ford 2000 restructuring programme

2. the first emergence of Honda at the world market

3. Ford's original strategy

4. Honda’s new watchword

5. reasons for exploiting global economies of scale in car production

Exercise 2. Match the companies (Honda and Ford) in A with the statements which best apply to them in B and find them in the text:

1. Honda 2. Ford

a. one of the world’s earliest multinationalists b. making motorcycles c. building of vehicles in Japan d. operation on a regional basis at first e. making different cars in Europe f. flexible in developing new products g. creation a new restructuring programme h. preference of multi-disciplinary teams i. using of a global strategy with local management j. production of small and medium sized cars in Europe k. coverage of four regions l. having a high proportion of foreign output

Exercise 3. Say if the following statements are true or false:

1. Ford and Honda exploit global economies of scale equally.

2. Honda was run very firmly out of Japan.

3. At Ford multi-disciplinary product teams were based on four vehicle centres, responsible for different types of vehicles.

4. Cars at Honda are becoming more standardised.

5. Honda built different cars in the UK and Germany until the late 1960s.

6. Ford tended to be less flexible than Honda in developing new products.

7. Honda has decentralised in recent years.

Exercise 4. Answer the following questions:

1. Why did Ford operate on a regional basis?

2. What reasons explain Honda’s new approach?

3. Why did Ford and Honda start to amend their organizational structure in the 1990s?