Outline

Failure in the development

Of tourism in Kazakhstan

Kulyamirova Zhansaya

ID: 20121734

Academic Reading and Writing 1

Instructor: Karimova Dinara

Almaty, 2013

Outline

Introduction:

Tourism is the one of the factors of world integration process; also tourist business is a significant sector of economic. Kazakhstan has natural resources and unique beautiful places, besides it this country rich for ancient culture monuments which has a world significance. It means that Kazakhstan has a great potential for tourism development in the international market. However, today Kazakhstan tourism is only on starting level.

Body part:

Solution 1: increase the quantities of countries, which can visit Kazakhstan without visa.

Advantages: 1. the flow of immigrants

2. Visiting Kazakhstan would be easier, and quickly when it connected

with documents.

Disadvantages: 1. free visa will not have a good reflection in Kazakhstan economy

2. The big flow of immigrants could break the piece of Kazakhstan citizens.

Solution 2: One of the most important images of the country could be connected with the brand of country. Also new brand could attracts tourist’s attention

Advantages: 1. new brand could good reflected on reputation of country.

2 A new brand could have a positive influence on Kazakhstan economy.

Disadvantages: 1. new brand could negatively reflected on economy,

because it costs enormous money

Solution 3: Improve the conditions of rest by new hotels,

reconstruction roads, and good service.

Advantages:

1. New hotels, reconstruction roads, and good service it is a way for job opportunities increasing.

2. Kazakhstan will have a good reputation

3. Kazakhstan will receive a new look

Disadvantages: 1. It takes a long time

2. It costs a lot of money

.

Finally, the ways to develop tourism in Kazakhstan consist of three main solutions. First solution is – increase the quantities of countries, which can visit Kazakhstan without visa. By this way we can do traveling in Kazakhstan more comfortable, cheaper. The second solution is connected with the new brand of country. New brand could good reflected on reputation of country. However new brand could negatively reflect on economy because it costs enormous money. The last solution is improving the conditions of rest by new hotels, reconstruction roads, and good service. Because it is a way for job opportunities increasing that is why Kazakhstan will receive a new look.

Today, International tourism is the one of the fastest growing industries in the external economy. It has a big influence on the world economy, for this reason it connected with formation and development of the world economy. It becomes apparent to make tourism as major independent branch of the national economy, which is aimed at the needs of the population's satisfaction. Tourism is the one of the factors of world integration process; also tourist business is a significant sector of economic. Kazakhstan has natural resources and unique beautiful places, besides it this country rich for ancient culture monuments which has a world significance. It means that Kazakhstan has a great potential for tourism development in the international market.

In compare with developed countries Kazakhstan tourism is only on starting level. However, for our government it would be very beneficial to use tourism as a type of business, but tourism in Kazakhstan is not developed. The reason of such kind of problem could be connected with bad service and ineffective promotion, Kazakhstani government need to improve a service and to show Kazakhstan beautiful places all over the world. Another reason can be connected with the lack of prices for visa, for example the price of Kazakhstan’s visa is 160$, in compare visa in our neighbor Kirgizia for 44 countries free. It means that our government creates good possibilities for our competitors.. Another reason can be a lack of branding in Kazakhstan. Today Kazakhstan has not an interesting and unique brand, for this reason tourists are not interested in this country. Creating a good brand for this country will help to create a new image of Kazakhstani tourism.

Finally, if this problem not be solved, Kazakhstani government will lose enormous quantities of money and a lot of people will still stay without work. Creating a good promotion for our country, it is a right way for tourists’ hearts and maybe after that they will interest in Kazakhstan. However a lot of people can work in tourism field, the image of the country will be improved. The economics of Kazakhstan will be rise and for this reason the standard of living there will be higher too. Promotion of the country can help to develop tourism. Government has to apply measures to develop tourism in Kazakhstan, it means that we should, invent a brand of the country and attracts tourists with lower prices and we should have free visa.

The first solution which can help Kazakhstan to develop tourism connected with free visa. Free visa is a good way to increase the quantities of tourists. It’s necessary to attract people’s attention; by the way we can do it by offering the convenient conditions. For instance, in 2011 Russia and Turkey signed an agreement on visa-free travel, and if in 2011 the quantities of Russian tourists were no more than 3, 1 million people, in 2012 it increased for 3, 6 million. Today we can see that Turkey is the one of the most popular tourist destinations. It is expected that this year Turkey will be visited 4 million Russians. Before 2011 year Russians preferred the beaches of Antalya. But after the abolition of the visa regime, Russian tourists started to visit Istanbul and Turkey's cultural attractions too.

The second example of country which opened for different countries in free visa regime is our neighbor Kirgizia. In 24 July 2012 president of Kyrgyzstan Almazbek Atambayev signed a law "On the introduction of a visa-free regime for citizens of some countries up to 60 days'. Kazakhstan and Kirgizia has a similar history, culture, and nature. Also on in spite of close relationship between these two countries, Kazakhstan side always should remember about rivalry. Free visa travel in Kirgizia mean that a lot of tourists will prefer visiting Kirgizia than Kazakhstan. In addition visiting Kazakhstan a little bit problematic, because it caused by a lot of papers. However, visiting Kazakhstan on free-visa travel could have no good reflection on economic side, but it could be offset by the growth of tourism, the increasing number of foreign nationals. Because they will not spend all days on a diet and not go anywhere: they will rent the hotel, ride on transport, hire car, and make some excursions to purchase souvenirs. According to Daurenbekov we have a statistics that for one tourist employs seven citizens of the host country and tourist leaves in the host country for a few weeks up to one thousand dollars.

At all Kazakhstan side should understand the benefit of free-visa regime and if government of Kazakhstan wants to improve tourism and attend a lot of people to Kazakhstan one of the ways to do it is free-visa regime.

The second solution could be connected with the new brand of country. New brand is the one of the ways to attend tourists’ attention. New brand should be like a visit cart. It is necessary to find out brand’s field, and then use it like a label of the country. For example: Turkey and Egypt has brand – “all inclusive” hotel system. All inclusive system means that you pay once for all but after that you could use everything in hotel area for free price. This system include: food, drinks, entertainment which will be unlimited. According to Ministry of Culture and Tourism of Turkey, from the starting to use “all inclusive” hotel system from 8 million tourists per year it rose up to 29 million tourists per year.

Also Kazakhstan could produce a product for a world area which could be remained about Kazakhstan. For instance, fast food connected with USA, when people see different electronic news as robots people think about Japan, also the beer associated Germany and different.

Historically Kazakhstan is a nomad country, horses in Kazakhstan graze in the best meadows, for this reason product which it produce rich by different minerals and vitamins, and this product called koumiss. That is why; such kind of products which Kazakhstan has, could be produce in the world area.

Accordingly, the idea of new brand will attract tourist’s attention with a brand’s history. Some tourists will be interest in country’s history; some people will interest in history of companies, because it will be really interesting. For instance: New restaurant of brothers Macdonald was opened in December of 1948. They have introduced a self-service, reduced the range of dishes on offer that is why the prices of hamburgers was reduced from 30 cents to 15 cents. In 1965, the U.S. had more than 700 restaurants, has been sold billionth hamburger. The first restaurant outside the U.S. opened in 1 June, 1967, in Canada. Today in that country, people can see more than 1,000 restaurants. Sum up this information, people can see that Macdonald’s it is a brand of USA, and if Kazakhstan have a famous brand it will attract people’s attention, and quantities of tourists will increase too.

The third solution of this problem connected with new hotels, reconstruction roads, and good service. Of course it costs enormous money but it will pay off by tourists. Today tourists who were attracted in Kazakhstan by different promotion are disappointed because of terrible roads, hotels, and by bad service. It is good that today capital city in Kazakhstan improve day by day, but in spite of that, roads which lead to different showplaces in bad conditions and for this reason traveling in Kazakhstan places for a lot of tourists is unattractive. Also such kind of actions as construction new buildings, reconstruction roads, and good service is a way for job opportunities increasing.

For instance: In 4 January 2010 in capital city of UAE, Dubai was built the highest building all over the world. This building called Burj Khalifa. This building attracts enormous quantities of tourists; a lot of people visit UAE due to this building. According to one of the visitors of Burj Khalifa people who want to visit it book a ticket for the several week ahead. On this sample people can see that it important to have distinctive buildings as UAE. Because such kind of buildings really attracts tourist’s attention and if Kazakhstan would have distinctive buildings it would be helpful on tourism development in Kazakhstan.

Finally, the ways to develop tourism in Kazakhstan consist of three main solutions. First solution is – increase the quantities of countries, which can visit Kazakhstan without visa. By this way we can do traveling in Kazakhstan more comfortable, cheaper. The second solution is connected with the new brand of country. New brand could good reflected on reputation of country. However new brand could negatively reflect on economy because it costs enormous money. The last solution is improving the conditions of rest by new hotels, reconstruction roads, and good service. Because it is a way for job opportunities increasing that is why Kazakhstan will receive a new look.