2015-10-22
615
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1. New drugs always undergo a number of clinical trials before they are... on to the market.
2. Some pharmaceutical companies organize symposiums as a way of... the market potential of new products.
3. Before any drug can appear on the market, it must be... to a regulatory body for approval.
4. In the fight for market share, drugs companies... vigorous marketing campaigns.
5. Manufacturers often set up small studies to... the performance of newly-launched drugs.
6. Some pharmaceutical companies have... massive sales forces.
7. Marketing activities tend to start long before a new drug has been... by the regulator.
8. It is sometimes hard to know whether the product benefits being... by drugs manufacturers are actually true.
Ex.4. Match the expressions which have a similar meaning.
1. Sorry, I missed that. Could you go over it again?
2. Let me see if I follow you. You're saying that you're overworked.
3. Please go on.
4. From your point of view, they aren't being very co-operative.
5. I appreciate how you feel.
6. Yes, you have a point when you say that. Here's how it looks to me.
***
a) As you see it, they are not helping very much.
b) I'd like to hear more.
c) If I understand correctly, you feel you have too much to do.
d) That's a fair comment. This is how it strikes me.
e) I can see why you feel that way.
f) Would you mind repeating that? I didn't quite catch it.
UNIT 4.
Text 1.PRODUCTION STRATEGIES
The extracts discuss production strategies of recent years, some of which have been applied to areas other than manufacturing. Complete the extracts with the names of the strategies listed (Where there is more than one gap in an extract, the same term is used in each gap).
