Переведите предложения на английский язык

1. Представление о бизнесе расширилось в настоящее время. 2. Традиционно это слово распространено во многих языках. 3. Производство означает превращение в товары материалов или услуг. 4. Транспортировка — это перемещение товаров от производителя к потребителю. 5. Продажа товаров и услуг — это обмен их на деньги. 6. Обязательным элементом бизнеса есть получение прибыли. 7. Прибыль — это деньги, остающиеся после оплаты всех расходов. 8. Прибыль — главная цель коммерческого предприятия. 9. Существуют три основные формы организации бизнеса. 10. Бизнесом могут заниматься как физические, так и юридические лица.

СРС 5

Дополните таблицу из гнезд слов (первый дан как образец).

Глагол	Существительное	Прилагательное/ причастие
manage	management, manager	managerial
allocate
alter
achieve
guide
motivate
supervise

Переведите следующие выражения на русский язык. Составьте с ними предложения.

1. To govern an organization

2. То run a company

3. То meet objectives

4. To attain goals

5. To perform functions

6. To centralize authority

7. To delegate authority

8. To achieve goals

9. To establish objectives

10. To assign tasks

1 l. To perform tasks

12. To make changes

13. To respond to changes

14. To reach someone's potential abilities

15. To adhere to rules.

Переведите диалог на русский язык. Составьте подобный диалог.

Arranging a meeting

A: What about the Draft Contract?

В: Oh, I haven't finished it yet. Don't worry, it'll be ready on time.

A: Good. I've got a meeting with the lawyer tomorrow at 9. Will you come?

B: Just a moment. I'll look into my diary...

Yes, that'll be OK. What are you going to discuss?

A: We're going to talk about packing.

B: Right, I'll certainly be there.

A: Great. Look, I'm going to have lunch in half an hour.

B: Sorry, I've got another appointment for lunch. We could meet later this afternoon.

A: OK, let's say at 3 o'clock P.M. in my office.

B: Fine, I'll be there.

Замените выделенные курсивом слова их синонимами из списка, приведенного ниже.

alterations, team, established, overall, goal, achieved, position, stages

Plans are set up in the first stage of the project.

Organization goals are attained by successfully combining the functions of planning, organizing, staffing, directing and controlling.

During training for my present job 1 took courses in accounting.

The organizing function may be divided into two phases: determining positions and their associated duties and staffing those positions.

Managers should periodically control how well general company goals are being met.

It is the purpose of an organization to "make common people do uncommon things".

The risk of choosing a wrong course of action may be lessened by participation of a group rather than an individual manager.

Plans are often subject to slight changes before implementation.

Переведите предложения на английский язык.

1. Есть мнение, что менеджмент — это искусство выполнять работу силами разных людей. 2. Каждый из нас когда-либо выполнял, выполняет или будет выполнять функции руководителя. 3. Менеджер должен уметь работать с людьми. 4. Руководство составляет коллектив руководителей. 5. Основные функции любого руководителя — это планирование, организация работы, подбор и расстановка человеческих ресурсов и контроль за выполнением работы. 6. Подбор и расстановку людей можно рассматривать как часть организационной функции. 7. Руководители ежедневно следят за работой подчиненных, учат и мотивируют их работать лучше. 8. Функция контроля остается одной из самых важных в работе руководителя. 9. Если возникают серьезные проблемы, то бывает необходимо произвести изменения в организационной структуре фирмы. 10. Важность каждой из пяти функций руководителя варьирует в зависимости от ситуации.

СРС 6

Переведите текст

Marketing

In modern terms, marketing is defined as the movement of goods and services from manufacturer to consumer in order to satisfy the customer and to achieve the company's objectives. It can be considered as dynamic field that involves a wide variety of activities.

The ABC of marketing is the so-called marketing mix. It includes the four P's: product, price, placement, and promotion.

Product (service) is often connected with development of a new product or service, searching the potential markets, and, finally, introduction it to the market. Target market selection is the most important task for any firm. A target market is a group of individuals who will probably buy the product. That involves the development of a marketing strategy. A successful marketing mix depends on the knowledge about consumers and their buying habits, gained through market research as well as correct identification of the target market.

Price is the most changeable element of all the four P's. Its definition is exchange of something of value for something else. There are three pricing options the company may take: above, with or below the prices its competitor are charging. For example, if the average price for blue jeans is $ 50, a company that charges $ 50, has priced with the market, a company that charges $ 47 has priced below the market, and a company that charged $ 53 has priced above the market. Most companies price with the market, selling their goods and services for average prices established by major producers in the industry known as price leaders.

Placement involves getting the product or service to the customer. This takes place through the channels of distribution. A common channel of distribution is:

Manufacturer – wholesaler – retailer – customer.

Promotion includes all kinds of communication with individuals, groups, or organizations to directly or indirectly facilitate exchange by informing and persuading them to accept an organization product or service. There are two major ways promotion occurs: through personal selling, as in a store; and through advertising, as in a newspaper. One should distinguish advertising campaign which can be developed by personnel within the firm or in conjunction with advertising agencies, and publicity, that is the means of communication transmitted through a mass media at no charge.

All marketing activities must be oriented toward creating and sustaining satisfying exchanges. Both the buyer and the seller must be satisfied. The first should be satisfied with goods, services or ideas obtained in the exchange. The seller should receive something of value, usually financial reward. All marketing variables are highly interrelated.

Marketing helps companies generate profit, the lifeblood of economy. About half of each consumer dollar is spent on marketing activities.

Ответьте на вопросы.

1. What is marketing?

2. What are the four main elements of marketing?

3. What are three pricing options that a company may take?

4. What does placement involve?

5. Do you think restaurants provide food on a wholesale or retail basis?

6. What is the difference between advertising and publicity?

СРС 7

Выявите правильные и исправьте неправильные реплики.

1. Can't you reduce the price for our first order? — There are fewer goods available.

2. Where are you calling from? — This is Mr. Jones speaking.

3. Why is there no one on the premises now? — It is after office hours.

4. Could you quote the item number? — Yes, that's the quantity I want.

5. Would you prefer the latter? — Yes, the last suggestion is the best one.

6. We've got some more on order. — So you expect them to come in soon?

Выберите вариант, который лучше всего дополняет утверждения:

1. The four main elements of marketing are known as:

A. buying, selling, market research, and storage

B. the four P's С the four M's

D. the marketing mix

2. The product element refers to:

A. the four P's

B. testing of a product to insure quality

C. the good or service that a company wants to sell

D. getting the product to the customer

3. Most companies price: A. beyond the market

B. below the market

C. with the market

D. above the market

4. Л common channel of distribution is:

A. wholesaler – retailer – manufacturer – customer

B. manufacturer – retailer – wholesaler – customer

C. retailer – manufacturer – wholesaler – customer

D. manufacturer – wholesaler – retailer – customer

5. The two major forms of promotion are:

A. personal selling and advertising

B. personal selling and newspapers С personal selling

D. radio and television.

XI. Выберите подходящее из выделенных слов и вставьте его в предложение.

1. identification/ identify

A. Market analysts_____the target market for a particular product.

B. When travelling, one must not forget taking his or her_______.

2. promotion/ promoted

A. Advertising agencies are concerned with the_______of a product.

B. Last week the boss__________me because of my efficient work.

3. competitor/ compete

A. In the marketplace, businesses___________with each other.

B. Sony is a major___________of General Electric.

4. determination/ determines

A. The combination of the four P's________the marketing mix.

B. An analyst makes an accurate____of the company's target markets.

Переведите вступление к диалогу и сам диалог на русский язык. Составьте по аналогии диалог из 5 вопросов и 5 ответов.

Price is all around us. You pay rent for your apartment, tuition for your education, and fee to your doctor. The price of an executive is salary, the price of a salesperson may be a commission, and the price of a worker is a wage. Sometimes you may negotiate the price for a good or service. Let us try to learn how to bargain in a correct and polite way.

A: We were wondering if you could offer us a discount?

B: Well, we could certainly discuss it.

A: What sort of discount were you thinking of?

B: We would be willing to offer you 2 per cent.

A: I'm afraid that's much lower that we're expecting.

B: Well, I'm sure you'll understand that's a reasonable offer.

A: Yes, but, considering our excellent relationships, I'm sure you could offer a bit more?

B: Perhaps we could consider 2.5 per cent?

A: We were thinking in terms of 5%.

B: I'm afraid that's far too high.

A: Well, perhaps we could say 3.5%?

B: I'm sorry, that's still too high.