Солсо Р. Л. Когнитивная психология, М., 1996. 363 c

37. Сонин А. Г. Роль гетерогенных произведений в культуре XX века. М., 1999. 201 c.

38. Сорокин Ю. А., Михалева И. М. Прецендентный текст как способ фиксации языкового сознания // Язык и сознание: парадоксальная рациональность. М., 1993. 250 c.

39. Тарасов Е. Ф. Тенденции развития психолингвистики. М., 1987. 268 c.

40. Толкунова Е. Г. Как работает реклама. Спб, 2001. 268 c.

41. Трошина Н. Н. Стилистические параметры текстов массовой коммуникации // Речевое воздействие в сфере массовой коммуникации. М., 1986. 222 c.

42. Унгер Ф., Шмидт Х-Й, Введение в когнитивную лингвистику. М., 1996.

43. Эко У. Отсутствующая структура. Введение в семиологию. Спб., 1998. 180c.

44. Ajzen, I. and Fishbein, M.,Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall,Inc. 1980

45. Alesandrini, K. Strategies that influence memory for advertising communications. In R. J. Harris (Ed.), Information processing research in advertising. (pp. 65-83). Erlbaum Press. l983.

46. Baddeley, A. Memory, emotion, and cognition. In A. Baddeley, Human memory. Allyn & Bacon. l990.

47. Bagozzi, Richard P., Baumgartner, Hans, and Yi, Youjae, “State versus Action Orientation and the Theory of Reasoned Action: Application to Coupon Usage,” Journal of Consumer Research, March, 1992.

48. Bharadwaj, S. G., P. R. Varadarajan, and J. Fahy. “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions,” Journal of Marketing, 1993.

49. Bruno, K. J. & Harris, R. J., The effect of repetition on the discrimination of asserted and implied claims in advertising. Applied Linguistics, 1980.

50. Burke, R. R., DeSarbo, W. S., Oliver, R. L., & Robertson, T. S., Deception by implication: An experimental investigation. Journal of Consumer Research, 14, 1988.

51. Chaudhuri, Arjun, “Product class effects on perceived risk: The role of emotion”, International Journal of Research in Marketing, (15), 1998.

52. Coltheart, M., Hull, E., & Slater, D., Sex Differences in Imagery and Reading, Nature, 1975.

53. Coulsen, John S ., «An Investigation of Mood Commercials», in Cognitive and Affective, London, 1989.

54. Cupchick, G. C., & Leventhal, H., Consistency between Expressive Behavior and the Evaluation of Humorous Stimuli, Journal of Personality and Social Psychology, 1974.

55. Cupchick, G. C., & Poulos, C. X., Judgments of Emotional Intensity in Self and Others: The Effects of Stimulus Context, Sex, and Expressivity, Journal of Personality and Social Psychology, 1984.

56. Darley, W. K., & Smith, R. E., Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response, Journal of Advertising, xxiv, 1, 1995.

57. Eagly, A. H. and S. Chaiken The Psychology of Attitudes, Orlando, FL: Harcourt Brace College Publishers. 1993.

58. Edell, Julie A. and Marian Chapman Burke (1987), “The Power of Feelings in Understanding Advertising Effects”, Journal of Consumer Research, (14) December,.

59. Gardial, S. F., Schumann, D. W., Petkus, E., & Smith, R. Processing and retrieval of inferences and descriptive advertising information: The effects of message elaboration. Journal of Advertising, 12, 1, 1993.

60. Geis, M. L. The language of television advertising. Academic Press: NY. 1982.

61. Harris, R. J., Dubitsky, T. M., & Bruno, K. J. Psycholinguistic studies of misleading advertising. In R. J. Harris (Ed.) Information processing research in advertising. Hillsdale, N. J.: Erlbaum. 1983.

62. Harris, R. J., The comprehension of pragmatic implications in advertising. Journal of Applied Psychology, 62, 1977.

63. Hobson, J., How Informative should Advertising be?, The Advertising Quarterly, no. 31, Spring 1972.

64. Hoch, S. J. and Y. W. Ha, «Consumer Learning: Advertising and the Ambiguity of Product Experience,» Journal of Consumer Research (13), 1986.

65. Holbrook, Morris B. and John O’Shaughnessy“The Role of Emotion in Advertising”, Psychology and Marketing, (1) 1984.

66. Jhally, Sut: The Codes of Advertising. New York: St. Martin’s Press. 1987.

67. Johnson M., The Body in the Mind. NY, 1987.

68. Journal of Political Economy, 92(3), 1984.

69. Kover, Arthur J., Stephen M. Goldberg and William L. James, «Creativity vs. Effectiveness? An integrating classification for advertising», Journal of AdvertisingResearch, (6) November-December, 1995.

70. Langrehr, D. A Critical Reading of Television Commercials/ Why Ask Why?, Florida State University, 2001.

71. Lazarus, Richard S, «Progress on a Cognitive-Motivational-Relational Theory of Emotion», American Psychologist, (46) August, 1991.

72. Leigh, James H., «The Use of Figures of Speech in Print Ad Headlines,» Journal of Advertising, 23(June), 1994.

73. Martineau, Pierre, Motivation in Advertising, New York: McGraw Hill Book Co. 1997.

74. McCracken, Grant, «Advertising: Meaning or Information?» in Advances in Consumer Research, Vol. 14, eds. Melanie Wallendorf and Paul Anderson, Provo, UT: Association for Consumer Research, 1987.

75. Meseguer. A. G. Language and Reality// Journal of Pragmatics – 1992 – Vol. 17, №5/6[1].

76. Michiaki Iwazume, Yuichiro Kato, Akihito Kanai, A Multi-agent-based Model for Analyzing Human Cognitive Process of Advertising Information., Brain Science Institute Department of Value and Decision Science Department of Engineering, Tokyo Institute of Technology 2001.

77. Mick, David Glen, «Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols and Significance,» Journal of Consumer Research, 13 (September), 1986.

78. Mitchell, Andrew A., «Cognitive Processes Initiated by Exposure to Advertising,» in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 1983.

79. Mykytyn, Perer P Jr., Harrison, David A., “The Application of the Theory of Reasoned Action to Senior Management and Strategic Information Systems,” Information Resources Management Journal, 6:2(Spring), 1993.

80. Nelson, P, «Advertising as Information,» Journal of Political Economy (82), 1974.

81. Netemyer, Richard. G., Burton, Scot., Johnston, Mark. “Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach,” Social Psychology Quarterly, 54:2(June), 1991.

82. Palmer. S. E. Visual Perseption and world knowledge: Notes on a model of sensory-cognitive interaction. San Francisco: W. H. Freeman & Co., 1975.

83. Plummer, Joseph and Rebecca Holman, “Communicating to the heart and/or mind”, paper presented to American Psychological Association, August 21, 1981.

84. Plutchik, Robert, Emotion: A Psychoevolutionary Synthesis, New York: Harper & Row,1980.

85. Rago, Rosalinde, «Finding the Magic: Cognitive Aspects of Mood and Emotion inAdvertising», Review of Business, 14. 1989.

86. Richard E. Kihlstrom and Michael H. Riordan, ‘Advertising as a Signal’,.