Endorsement (одобрение) is a usual advertising technique in which a person – often famous – speaks about usefulness of a product

Приведите примеры одобрительной рекламы в нашей стране.

Field	Name	Product
Sports
Entertainment
Business

In each case, do you think the right person was chosen to endorse the product?

4. Переведите следующие предложения:

1) If the weather is warm, we shall bathe in the river.

2) The boy would get your ad if you posted it to him.

3) It would be dreadful if she had nowhere to go.

4) She would have come if you had invited her.

5) I couldn’t bear it if anything happened to you.

6) It will be important if he comes.

5. Измените следующие предложения по образцу::

Pattern: Nick doesn’t know English, so don’t speak English.

If Nick knew English, I would speak English with him.

1) I don’t live far from the office, so I don’t go there by bus.

2) Nick did not work hard, so he passed his exams very bad.

3) We can’t get tickets so we don’t go to the theatre/

4) She can’t read English, so she does not about the ad of this product.

6. Измените предложение по образцу:

Pattern: If he works hard, he will pass his exams. – Если он будет усердно работать, он сдаст экзамены.

If he had worked hard, he would have passed his exams. – Если бы он усердно работал, он бы сдал экзамены

1)If the water is warm, we shall bathe in the river.

2) If there is much snow in the February, they will ski.

3) If she is given a chance, she will take it.

4) If the rain stops, we shall go to the city.

Прочитайте и переведите следующие требования к рекламе США.

Advertising must be legal, decent, honest and truthful.

There can be no TV or cinema ad of cigarettes.

Advertisements for alcohol drinks should not be aimed at under 18s. They should not suggest that a drink will make the person more popular.

Advertisements should not make children feel unpopular for not buying products.

What do you think of the ASA rules? Is there an ad authority in our country? Have you seen any adverts that break any of these rules? Make up two more rules.

Напишите аннотацию к тексту.

УРОК 17

Прочитайте и запомните следующие слова.

behaviour	поведение
decent	приличный, порядочный,
Fair	благоприятный, ясный
to abuse	оскорблять; Don’t abuse the customers
superstition	суеверие
to maintain	поддерживать
fidelity	верность, прочность
observance	соблюдение
political criticism	политический критицизм
playful	игровой
trite	избитый, банальный
to respect	уважать
to arise	появляться