Dialogue

(Dick and Jack are having lunch. Dick is Vice President in charge of Product Development. And Jack is Vice President in charge of the Legal Department).

Dick How are the things?

Jack Great. We are busy with a new line of clock-television.

Dick Sounds interesting. Are you going to apply for a patent soon?

Jack Yes, we arc. We are preparing the necessary paper now.

Dick And what did the Market Research say by the way

Jack They think. there is fair market for the product at the moment but it will take a few years to catch on

Dick I see. We'll have to turn a good promotional campaign.

Jock Without doubt.

Dick Well, it will be our advantage to have the patent on it is well. You have decided on the size, haven't you?

Jack We'll start with a small screen model. It will have wake-up button and go-to-sleep button with time Market Research says that the automatic go-to-sleep button may be the bigger selling point.

Dick Yes. The idea of a set that turns itself off is great To tell you the truth I'm always falling asleep in the middle of the show. Now it can be done.

Jack Well. In future we'll probably expand the line to inolude different size screens and colour.

Dick That's good.

Jack I think we are close to a big success.

Dick That is why we must be very careful. Before we begin to market television we must fulfil the mos. complete testing.

Jack You are right.

Dick What about the pricing? Has it been worked out?

Jack Not completely. Market Research Department says we can't have too high price on this kind of item.

Dick It's evident we must be very careful. Maybe this time consumers will really surprise us.

Jack Let's hope for the best.

Active Vocabulary

1o apply for a patent подать заявление на патент

fair market (зд.)благоприятные рыночные условия