Active Vocabulary

Producer производитель

Consumer потребитель

User потребитель

Distribution сбыт, распределение

Marketing продажа, сбыт, маркетинг

Transporting транспортировка

Storing складирование, хранение

Storage хранение

product planning разработка новых продуктов

pricing калькуляция цен

promotion содействие в продаже (какого-либо товара), например, с помощью рекламы

traffic торговля

marketing research изучение рынка сбыта

trend тенденция, общее направление

to predict предсказывать

to influence влиять

Comprehension Questions

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it so important for the producer to predict to trends?

5. How was mass consumption possible in USA?

Vocabulary Practice

Exercise 1. Choose the necessary word and put it in the sentence.

1. One of the aims of market |

research is to indicate new... among people. |1.predict

2. Advertising must... the consumer |

and make him buy the goods produced. |2 influence

3. Often marketing is called.... |3 promote

4. In order to sell a new product, a |

producer has to consider how to... it. |4 marketing

5. The goods of this company are not |

sold very well, they must think about... |5 trends

6. Sometimes it is difficult to influence |

... through advertising |6 distribution

7. If you what to produce something |

new, you should start with.... |7 market reseal

8. A producer wants to... the |

new trends and then tries to influence |8 product

them |planning

9.... includes product development |

and pricing among other things. |9 consumer I