Active Vocabulary

location место расположения

extra services дополнительные услуги

installation services услуги по установке

to charge prices устанавливать, назначать цены

price emphasis продажа товара за счет низкой цены

price de-emphasis попытка продажи товара не за счет низкой цены, а за счет других факторов

loss-leader item товар, продаваемый по очень низкой цене, служащей для привлечения окупателей

off-even pricing цена, не доходящая до круглой цифры и стимулирующая желание покупателя купить

favorable psychological effect благоприятный психологический эффект

to start with especially

low prices начинать с особо низких цен

new brand новая марка (товара)

high quality expensive item высококачественный дорогой продукт

Vocabulary Practice

Exercise 1. Change the sentences according to the model.

Model: The tape recorder is inexpensive. Your store sells the tape recorder.

The tape recorder that your store sells is inexpensive.

1. The dresses are fashionable. The store introduced the new dresses last week.

2. The store has many refrigerators. Dick owns the store.

3. The stereo is high-priced. My daughter wants the stereo.

4. The price determines the number of sales. A retailer sets the price.

5. Very often the people don't want extra services. Many supermarkets offer extra services.

6. Your shop should have loss-leader item. Loss-leader item will attract the customers.

7. Price de-emphasis works with high quality expensive items. Price-de- emphasis means that you don't call attention to the price at all.

Exercise 2. Change the sentences according to the model.

Model: We won't introduce a new line of merchandise unless you suggest it.

We will introduce a new line of merchandise if you don't suggest it.

1. Tape recorders are popular unless the price is too high.

2. The consumers will continue to buy unless they don't like the item.

3. The buyer can get installation services unless he wants to pay for it.

4. The salesman will help you unless he is too busy.

5. People won't try a new product unless there is advertising.

6. Customers won't buy the new brand, unless the price is low.

7. They won't raise the price unless it is necessary.