Active Vocabulary

retailing - розничная продажа

ultimate consumer - конечный потребитель

link - звено, связь

mail-order house - посыл торг

vending machine operator - оператор торговых автоматических машин (продающих мелкие товары: газеты, сигареты и т.д.)

discount house - магазин с относительно низкими ценами на товары

cooperative - кооператив

single line retailer - розничный торговец, продающий какой-либо один товар

to perform functions - выполнять функции

extending credit - длительный кредит

outlet - рынок сбыта, торговая точка

discount - скидка

Comprehension Questions

1. What is retailing?

2. What are four different types of retail stores?

3. What are at least two types of retailing that do not include the use of a store?

4. In what way does a retailer serve a customer?

5. In what way does a retailer serve a manufacturer?

6. Which per cent of the price of the good sold goes to the retailer?

7.What is the trend with a single line retailer now?

Vocabulary Practice

Exercise 1. Put the necessary word in the sentence.

1.... is one function a retailer may |

perform. |1mail-order

2. You can buy^newspapers, cigarettes, |

cookies from a… |2 discount

3.... is the most expensive link in the |3 vending-

chain between a producer and a consumer. |machine

4. The firm... good quality of the |

product. |4 guarantees

5. She doesn't like to go shopping, she |

prefacers to do it by … |5 retailer

6. The department store is having a sale |

and there is a 20 per cent…on all |6 extending

light dresses. |credit

7. Wholesaler is an important... between |

a producer and a consumer. |7 link