Aims of Private Organizations

Profitability is the main aim of private organizations but it is important to realise that a business will have other aims. These include:

1. Survival: most of the time firms will not be worried about this. However, particularly in times of economic diffi­culty - such as recession - surviving will become an impor­tant short-term aim of the firm. In order to survive, the firm may have to make workers redundant and close some of its factories.

2. Growth: not all firms want to grow continually but growth is closely associated with survival. Very often, partic­ularly for firms in highly competitive situations, e.g. com­puting and electronics, growth and development are the only way to ensure survival. Furthermore, shareholders and employees may benefit from the growth of the company.

3. Image: how the public at large views a company can be ' particularly important, and to this end a number of compa­nies have public relations departments that have specific JJ, responsibility to improve the image of the company. A tarnished image can very often lose the company business.

Essentia! Vocabulary

aim n - намерение, цель;

to set an aim - ставить цель

business organization - коммерческая организация

commercial wants - коммерческие потребности

competitive adj - конкурентоспособный

corporation n - акционерное общество; корпорация

distribution n - распределение

establish v - основывать, учреждать

general partnership - компания/товарищество с неограни­ченной ответственностью

government organization - правительственная организа­ция

growth n - рост, развитие

invest v — инвестировать, вкладывать деньги, капитал

limited partnership - компания/товарищество с ограни­ченной ответственностью

make a profit - получать прибыль

material wants - материальные потребности

meet wants - удовлетворять потребности

partnership contract = partnership agreement - договор/со­глашение о сотрудничестве

partnership n - товарищество, партнерство

private business - частное предприятие

private organization - частная организация

profitability n — рентабельность, прибыльность, доход­ность,

provision of a contract - условие договора

public at large - широкий круг людей

public organization - общественная организация

shareholder n - акционер

shares n pi- акции

jsoeial welfare - социальное обеспечение

sole proprietorship - единоличное владение

stock n - акционерный капитал; основной капитал; фонды

stockholder n - акционер, владелец государственных цен­ных бумаг; пайщик

stocks npl - государственные ценные бумаги

sue v - подавать в суд, возбуждать иск, предъявлять иск

survival n - выживание (на рынке)

to this end - с этой целью