Useful Language

Making things clear 1.1mean 2._____________ 3._____________ 4._____________	Listing 1. first 2. second 3___________ 4. ___________ 5.___________
Expressing contrast 1.on the contrary 2.______________ 3.________________ 4.______________	Adding 1. Moreover 2. ___________ 3. _____________
Expressing result 1.consequently 2.____________ 3.____________ 4._____________	Expressing reason 1.as 2._____________ 3._____________

Read what famous people said about personal selling. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box.

1. The customer is always right.

H. Gordon Seleridge, British merchant

2. Make a customer, not a sale.

Katherine Barchettl, American clothing retailer

3. The sale begins when the customer says "yes".

Harvey Mackay, American businessman

4. A sale is not something you pursue, it's what happens to you while you are immersed in serving your customer.

Louis V. Gerstner Jr., American business executive

5. Sales depend upon the attitude of the salesman - not the attitude of the customer.

W. Clement Stone, American businessman

Selling jobs are said to involve a maximum of creativity. Read what famous people said about creativity. Discuss the extent to which you agree or disagree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box.

1. Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.

George Kneller

2. Creativity is the unified force of experience, intellect and passion in their operation.

John Ruskin, British critic, social theorist

3. The essential part of creativity is not being afraid to fail.

Edwin H. Land, American scientist

4. Creative minds have always been known to survive any kind of bad training.

Anna Freud

5. Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.

Mary Lou Cook

Notes to Quotations

take for granted - считать само собой разумеющимся, не требующим доказательства

survive v - выжить, выдержать, пережить, перенести, уцелеть