Text a the PR Department's activities

The type of work carried out by a PR manager and staff will differ from one organization to another and depend on many factors. Work responsibilies of PR professionals are the following:

a) Writing and distributing news releases, photographs and other materials to the press.

b) Organising press conferences, receptions and press-tours.

c) Maintaining web-site.

d) Arranging press, radio and television interviews for management.

e) Editing and producing in-house magazines or newspapers, and organizing other forms" of internal communication such as wall newspapers, etc.

f) Editing and producing external journals aimed at distributors, users, customers, etc.

g) Writing and producing printed media such as company history, annual reports, literature for new staff, educational posters for schools, etc.

h) Organising PR exhibitions, including provision of vehicles. i) Commissioning forms of corporate identity and house styling

such as logos, colour schemes, uniforms. j) Handling PR sponsorships. k) Attendance of meetings of the board of directors and meetings

of production, marketing, sales and other executives. 1) Attendance of sales and dealer conferences, m) Training PR staff.

n) Commissioning opinion surveys (or other research), o) Supervising advertising, p) Contacts with politicians and civil servants. q) Official openings of new offices, plants, etc — arrangements for

VIPs, guests and press. r) Monitoring of the press.

Vocabulary

type of work — вид работы

to carry out — выполнять

to distribute — распределять (рассылать)

receptions — приемы

facility visit — пресс-тур

maintain — поддерживать

to arrange interviews — организовывать интервью

to edit in-house magazines — редактировать корпоративные журналы

wall newspapers — стенгазеты

external journals — издания (журналы) для внешнего мира