Scanning

Choose the best ending to these incomplete sentences:

1. The reliance on the mainstream media to break stories about companies and products is …

a) increasing

b) declining

c) persistent and sustained

2. Small and medium-sized businesses gain mainstream coverage from …

a) multiple iterations for various audiences, channels, and situations

b) the new distribution channels

c) conventional media forms

3. In the hope of hitting the publishing jackpot, small and medium-sized companies…

a) narrow their focus towards journalists

b) are now producing press statements that target web site publishers and bloggers relevant to their niche, as well as targeting customers directly

c) are aimed at professionals

4. PR experts believe that the traditional long form press release …

a) won’t undergo any changes

b) will soon die out

c) will continue to be influenced by the brevity and accessibility of social media

5. The evolution of a press release will mainly concern…

a) the format of the press release

b) Tools, networks and services

c) distribution channels

6. The press release will continue to get shorter, …

a) for the sake of transparency

b) for concision’s sake

c) for the sake of consistency

7. The back links generated by press releases

a) can help you achieve rankings, authority, and qualified traffic.

b) make the volume of news releases significantly decline

c) are reason enough to continue syndicating them