2015-08-12
335
Books were the No. 1 online purchase for the second year in a row, with a approximately 45 percent of respondents having purchased at least one book online both this year and last year. Travel-related purchases climbed to No. 2, claiming the money of nearly 30 percent of consumers this year, up from less than 26 percent, NFO’s research revealed.
The third most popular item on the Web -- both this year and last -- was CDs. In both NFO surveys, 27 percent of respondents bought CDs online.
Slipping into the No. 4 slot was computer hardware and software, with 26 percent of respondents purchasing a computer-related item from the Web, down from 32 percent last year, NFO said.
