With other students
Mobile technology leads to better in-store experience
Three ___ four (75%) surveyed retail associates and managers feel they provide a better in-store customer
experience when equipped ___ the latest mobile technologies, according ___ Motorola Solutionsʼ annual
Holiday Shopping Survey.
Shoppers echoed a similar sentiment, with 67% reporting greater satisfaction ___ stores where associates
utilized the latest technologies to assist ___ the shopping experience. And 43% of shoppers reported that the
mobile point ___ sale improved their shopping experience.
Retailers are still losing significant revenue due ___ inefficient payment approaches, ___-___-stock
occurrences and lack of selection, according ___ the survey. Thirty-three percent of shopping trips ended
with shoppers leaving ___ satisfying their intent to purchase, costing an average ___ $125 per trip. Of those
lost opportunities, more than 73% did not complete their purchases ___ the original retailer.
“Retailers continue to deploy technology to improve the shopping experience, but they need to pay closer
attention ___ the growing expectations ___ the omni-channel shopper,” said Michelle Crissey, customer
solutions lead, Motorola Solutions. “Rather than just give them technology and call it a positive experience,
customers prefer that retailers use the technology ___ a meaningful way to actually give them a better
experience, both ___-store and for fulfillment of online and mobile orders.”
One-third (33%) of store visits ended ___ an average of $125 unspent due ___ missed opportunities to
purchase driven ___ inefficient payment approaches, deal-habituated behavior, out-of-stocks and limited
store associate assistance.
More than four in ten (43%) shoppers would likely use a store application on their smartphones that creates
a map from a shopping list to guide them ___ the store ___ the most efficient route to complete their
shopping.
Sixty-eight percent of lost sales could have been recaptured if a retail associate was able to order the item
and have it delivered ___ the shopperʼs home. Almost 55% of shoppers would have made their purchases if
an associate could find another location that had the item ___ stock and told them how to get there.